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IdN v20n2: Typography Special — Reading Between the Lines

Many specialist typographers are so hung up on creating beautiful, dramatic or unusual letterforms that the purely graphic components of their creations are sometimes overlooked. Others, however, take pride in giving equal weight to both words and visuals – and, indeed, shape their designs in such a way that they compliment each other perfectly. We look at the work of five designers who excel at producing this combined effect.


Motion Gallery: Titling
Feature: Typography Special
Creative Country: Turkey
Studio: Innovative Europe
Idea: The Coming-of-Age of Street Art
Idea: The New Pattern-Makers
Typography: A Single Typeface with Many Uses


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Feature: Typography Special

Reading between the lines

There is pure typography — letter-forms designed to make the biggest, or most original impact — and then what we might term subsidiary or auxiliary typography, one in which the type-faces are specifically chosen or constructed to convey the meaning of the words they spell out, and to integrate seamlessly into the overall design.

In this special feature article, we have asked five leading creatives who have mastered the art of combining words with visuals, and of infusing their alphabets with the “spirit” of the messages they set out to communicate, to explain how they go about their subtle task. And, of course, to demonstrate how they do it.


Alander Wong | More Tong | Pedro Luis | Gemma Goode | Anthony Neil Dart

Motion Gallery: Titling

Today’s titans of Titling

Nowadays, more than ever, the opening sequences of a movie or TV show are a crucial way of distinguishing them. And with contemporary technology, the sky’s the limit when it comes to creative ingenuity. We bring you the work and words of three of the most talented exponents of the art of modern title design.


Momoco | Physalia | Tony Zagoraios and more!

Creative Country: Turkey

Standing at the crossroads of design

Now enjoying the second fastest-growing economy in the world, Turkey is grappling with the happy dilemma of how best to spend its newfound wealth. Traditionally a border-land between West and East, it appears to be looking more towards Europe – it has applied to join the EU – while not dismissing its distinguished Islamic heritage. Like young designers everywhere, today’s generation has been globalised by easy Internet access and is struggling to find its own “voice” amid this international Tower of Babel.


Cengiz Bodur | Cigdem Michalski | Esen Karol | Murat Pak | Ouchhh | Selçuk Oren | Yigit Karagoz

Studio: Innovative Europe

2013 Designers | Vanessa Vanselow | Lo Siento | Astrid Stavro Studio | Konrad Sybilski | Mainstudio

Idea: The Coming-of-Age of Street Art

Steed Taylor | Above | Remed

Idea: The New Pattern-Makers

Artiva Design | Cooee | Evelin Kasikov

Typography: A Single Typeface with Many Uses

Rolando G Alcantara

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