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IdN v20n5: Organic Ornaments — Ornamental. Not Supplemental.

Ornamental Design is sometimes regarded as being merely a decorative element, usually involving lots of patterns and the intricate interweaving of flowers. It is however, a fundamental mistake to compartmentalise art into two camps – the functional and the decorative. There is no reason why the two should not fuse into one impactful entity.


Motion Gallery: Black and White
Feature: Organic Ornaments
Creative City: Athens
Studio: Multi-talented Multi-disciplinarians
Icon: Iconic story-telling
Projects: Zebra Earns its Stripes with "140"
Editorial: Contextualizing cultural influences


108 pages
6 varying paper stocks
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Feature: Organic Ornaments

Let's go orna-mental!

Ornamental Design has moved from the pure-art/architecture fields to more commercial usage and is now a staple of graphic design, albeit sometimes rather looked down upon as a “secondary” discipline. Is this kind of design “merely” decorative or can it play an important role in the overall impact of an illustration when it comes to selling a product?

We look at the work of eight leading creatives who specialise in this kind of art. They all agreed that it is impossible to separate the purely ornamental from the functional. Both aspects serve a purpose and putting them together can result in a doubling of effectiveness.


Antonio Rodrigues Jr | Maren Esdar | Dawn Gardner | Pomme Chan | My Name is Wendy | Underscore | Lena Steinkühler | Oamul

Motion Gallery: Black and White

Unfading those monochrome memories

With a full-spectrum colour palette now brilliantly available to all, it is felt that restricting oneself in black-and-white must be a kind of masochism and that the outcome is bound to be more boring than a fully realistic approach. Yet many directors still relish the atmospheric effects that only B&W can achieve – and the technical challenges that go along with its use. In these exclusive interviews, three of today’s leading exponents of what might be thought of as a dying art explain the attraction of this apparently limiting technique – and the sense of fulfillment it can bring.


Filip Sterckx | MRfrukta | Mr Kaplin and more!

Creative City: Athens

Cradle of European design, updated!

Athens is one of the world’s oldest cities, with a recorded history going back at least 7,000 years. Situated in the south of Greece, it sprawls across the central plain of Attica, and has long been considered as one of the foundation pillars of Western civilization. The fine arts of this ancient city have exercised an enormous influence on the culture of many countries throughout the world. And historical landmarks such as the Parthenon are still revered for their iconic contribution to global art and architecture.


BeetRoot | Bend | Blaqk | Monologue | Thisismybworld | Vasgrav

Studio: Multi-talented, Multi-disciplinarians

Les Produits de l’Epicerie | Dave Sedgwick | Luciano Marx | Double-Eleven Design Studio | Things I Did

Icon: Iconic story-telling

Thomas Wood | Forma & Co.

Projects: Zebra Earns its Stripes with "140"


Editorial: Contextualizing cultural influences

Adrian Meseck | Francesco Muzzi

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