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IdN v20n6: Edible Graphics — Designing for Food

Even though everyone has to eat to survive, persuading us to buy certain food items or dine in certain restaurants can be a tricky proposition, so fierce is the competition in both cases. Put an identical product in both plain and designed packaging and it is a pretty sure bet which will outsell the other. The issue features projects related to food – designed to make you drool by 14 food-conscious creatives. Grab them while they’re still hot off the drawing board!


Motion Gallery: Stop-motion
Feature: Bon Appétit
Creative Country: Spain
Studio: More Than a Logo
Typography: Gathering Fascinations
Interactive: App Design


108 pages
6 varying paper stocks
4C process + spot UV + vanish
Online access to included

Feature: Bon Appétit

We are what we eat

Because the consumption of food is such a universal and everyday experience, it requires a lot more "convincing" that it is better. There is a lot of emotion involved – childhood memories, romantic nostalgia and so on – all of which can be tapped into to strike a sympathetic chord.

To design successfully for any food-related project tends to utilise the broadest range of creative skills – typography, infographics, photography, illustration, brand-identity, packaging and, where restaurants are concerned, interiors and collateral material such as tableware as well.


Marmalade Bleue | Ryan MacEachern | Raw Color | Rice Creative | Alt Group | Paweł Piotrowski | Prim Prim | Maud | Tag Collective | Happycentro | Christopher Boffoli | Korefe | Big Horror Athens | Crispin Finn

Motion Gallery: Stop-motion

Why there is no stopping stop-motion?

This fundamental film-making technique, involving frame-by-frame capture, is clunky and time-consuming compared with today’s “magical” CGI procedures. Why, then, do so many contemporary creatives still prefer it? We talk exclusively to three renowned stop-motion experts to find the answer.


Christophe Thockler | Rogier Wieland | Virgilio Villoresi and more!

Creative Country: Spain

Still sunny in Spain despite the recession

Spain is among the leading artistic nations in the world in terms of the number of great painters it has produced, but after a flurry of creative activity following the fall of the repressive fascist regime in the mid-1970s, it has now been badly hit by the European economic crisis. However, this has led local designers to look further afield for employment in today’s inter-connected world and their innate artistic talent is proving extremely marketable. We asked half-a-dozen leading Spanish creatives to tell us what the design scene in their country is like right now and to predict where it might be leading. As well as showing us examples of their work, of course.


Alberto Carballido | Aleix Gordo Hostau | Disismaineim | I Am Esteso | PAR | SOLO

Studio: More Than a Logo

Plus X

Typography: Gathering Fascinations

Yale: In Black and Gold | YGREK | Benoit Bodhuin | David Galasse

Interactive: App Design

Let your fingers go exploring

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No Fly Posters | Digital Publishing | All I Want Is You

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