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Systems Design Limited — Publisher of IdN Magazine
Antarctic — ØDD.Lights (0:54)
Interactive Lighting Installation
Viewable evenings after 8pm at ØDD. New York, 164 Ludlow Street
Video by: Coleman Guyon
Video editor: Bill Kemmler
Created in collaboration with digital design agency Antarctic and interactive designer Jonathan Chomko, ØDD.Lights engages with the many people strolling down Ludlow Street every evening. A striking arrangement of lights is embedded throughout the storefront, activated by the motion of passers-by.