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Craft London — Xbox — Survival of The Grittiest (1:06)

To celebrate the arrival of Rise of the Tomb Raider on Xbox, fans were challenged to a test of endurance in true Lara Croft style — survive the harshest elements of weather... but this time they’re controlled by you!

Agency Producer: Lois Newcombe
Art Director: Jacob Björdal
Chief Creative Officer: Rob Doubal, Laurence Thomson
Copywriter: Jim Nilsson
Creative Director: Jamie Mietz, Sanjiv Mistry, Chad Warner
Designer: Danny Elliot, Colin Lee
Head of Art: Michael Thomason
Head of Integrated Production: Sergio Lopez
Special Effects: Hothouse
Advertising Agency: McCann London
Digital Agency: MRM
Production Company: Attention Seekers, Momentum Worldwide, London
Media Agency: EMT / Denstu Aegis
PR Agency: Edelman
Account Director: AJ Coyne
Account Manager: Charlotte Habin, Charlotte Walters
Business Director: Sailesh Jani
Planner: Thomas Keane
Project Manager: Clare Mann

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