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Forsman & Bodenfors — Coop – The Organic Effect (1:34)

Swedish supermarket chain Coop reveals what happens in your body when you switch to eating organic food.

“Forsman & Bodenfors test the ‘organic effect’ for supermarket campaign”, Campaign.

“This Experiment Shows What Happens To Your Body When Everything You Eat Is Organic”, Fast Company.

“Forsman & Bodenfors Tests ‘The Organic Effect’ in New Coop Film”, Little Black Book.

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