DDB China — Volkswagen 'Clean Air in a Box' (2:01)

The “Clean Air In A Box” initiative was launched to educate school students about air quality, and to help them make their own low-cost air purifiers out of a small electric fan, a carton box and a genuine Volkswagen cabin air filter.

Client:
Volkswagen Brand China

Campaign:
Clean Air in A Box

Agency:
Chief Executive Officer: Richard Tan 陈仲翰
Vice-Chairman: Jimmy Lam 林俊明
Chief Creative Officer/Creative Director/Copywriter: Tim Cheng 郑天宇
Managing Director: Ng Jit Hoong 伍一菘
Creative Director/Art Director: Steven Cheng 郑国康
Copywriter: Shu Teoh 张淑文
Art Director: Johnson Zhang 张淳
Producer: Ivan Zee 徐家荣
Producer: Cherry Wang 汪士晨
Production: Chen Shaobai 陈少白
Narrator: Mimi Cheng

Production Company:
A NEW LIFE FILMS 心生活
Director: Nelson Cho 卓兴国

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