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CapeRock — Jim “The Rhythm of Finland” (0:59)

CapeRock has designed the rebrand of Jim — a Finnish factual entertainment brand owned by Nelonen Media. Jim is a modern and positive reality channel that is present in Finns’ daily moments of entertainment.

At the core of the new identity is an expressive and playful mark that embodies the feel-good of Jim. The brandmark has friendly curves which are used to create an organic brand language that fits the optimistic vibe of Jim. The mark becomes a window to the Finnish everyday — making the identity relevant and adaptable to any situation.

CapeRock developed the complete design package for Jim, consisting of: brand identity design, concept for idents, promotional designs, navigation tools, channel graphics & toolkit, music & sound design.

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