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DBLG — Freeview (1:44)

Mesmerising commercial campaign for Freeview — UK’s biggest TV platform.

In partnership with the wonderful people at Anomaly, we created a set of mesmerising commercials for the new Freeview campaign. Freeview, the UK’s biggest TV platform, will run hundreds of short contextual films in TV ad breaks that comment on the storylines of programmes happening that day. We wanted to connect with the viewer by creating a commercial that was warm and above all human. Using no VFX, filmed entirely in-camera we captured the collective energy of over 1000 people. To compliment the tone of the Freeview voiceover we created over 30 charming visual worlds filled with mesmerising movement and colourful patterns. Never boring and always fun to look at. Here’s the first 5, the rest will launch later in the year.

Agency:
Anomaly

Production, Concept, Design & Direction:
DBLG 
 Director:
Grant Gilbert

Producer:
Natalie Greenwood

Designers:
Dani Wolf, Rita Louro, Jason G Wiley, Eduardo Escanho

DOP:
Marcus Domleo

1st AD:
Sam Le Page

2nd AD:
Caspar Campbell

Art Director:
Jack Kirby

Art Assistant:
Dan Jackson

Offline Edit:
Sarah Faulkner, Envy Post

Grade
Danny Wood, Envy Post

Audio/Composition:
Rich Martin, Envy Post

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