There is a rock star within us all but only very few make it to the big stage. This is why Heineken wants to encourage the Swiss to spontaneously leave their comfort zone to enjoy unique musical experiences.
At the well-known “Gampel Festival”, visitors were invited to perform the hit “Up in the Sky” by the Swiss band 77 Bombay Street, without having to appear in front of a huge audience of course. Virtual reality glasses and headsets ensured an atmosphere to cause goose bumps. However, what people didn’t know was that the stars of 77 Bombay Street were in the next room performing live. The moment when this secret was revealed was equally overwhelming.