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Magma Clerkenwell — London

117-119 Clerkenwell Road, London EC1R 5BY

Magma is a store for books, products and adventures. As a result of the retail alchemy process: people walking through the door, making suggestions, connecting, rejecting, reacting, interacting, over-reacting – walking into Magma should be like walking into a thermometer, an instrument indicating ‘where things are at' at a certain point in time and space. This is the essence of what Magma does: to capture some of that influx and crystallize it into a retail environment.

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