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Systems Design Limited — Publisher of IdN Magazine
Alex Atala: One of the most important souvenirs for a traveller is flavour — Sao Paulo, Brazil / Cape Town, South Africa
Design Indaba recognizes the importance and relevance of food design – sometimes known as gastronomy or eating design, this art or science of food and its consumption often has a focus on forward-thinking eating habits. Brazilian chef, and 2013 Design Indaba speaker Alex Atala explains how a change in attitude towards food can help people and the environment. For Atala, being a chef is more about making delicious food; it’s about being an active agent in sustainability. He believes that people should use an entire ingredient without wasting or throwing away anything.