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Systems Design Limited — Publisher of IdN Magazine
Hello from the Underground directed by Cesar Pesquera of The Cortez Brothers — Los Angeles, USA
Hello from the Underground is an interactive website for you to create a digital souvenir featuring the NYC Subway. Conceived by Christian Lopez and directed by César Pesquera of The Cortez Brothers, the project combined design, typography and filmmaking. You can create an authentic digital souvenir from New York by typing in a personal message. Each letter within that message corresponds to a short video resulting in myriad visual sequences capturing the amazingness of the city. Each unique film is shareable across the Web and social media.