Craig Black — Chido Mexican Kitchen: Branding & Interior Design — Greenock, UK
Craig Black was recently appointed to create a brand that avoided the usual tired clichés commonly associated with modern Mexican restaurants. A brand that would combine high quality with authenticity, that had flare and yet was playful. Chido Mexican Kitchen (by chef John Derrick) translates to ‘Cool Mexican Kitchen’ which helps convey the required tone of the brand. As well as developing the branding through print work, Black was also responsible for the creation of the modern interior and exterior elements of the building.