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Systems Design Limited — Publisher of IdN Magazine
McDonald's "I'm Amazing" by DDB Hong Kong — Hong Kong, China
DDB Group Hong Kong has launched a campaign for McDonald's to create the most amazing McDonald's store in the world, designed by kids for kids and, in the process re-connecting with families this summer. The basis of the campaign is supported by an interactive website, where kids are asked, 'If you could build the store of your dreams, what would you put in it?'