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Systems Design Limited — Publisher of IdN Magazine
DDB Brasil creates Follow Magazine — Sao Paulo, Brazil
Follow is a trend magazine, specialized in bringing the latest news about technology, fashion and behavior. Their challenge was to design an institutional campaign that reinforces the magazine's image as the spokesperson for the "New". Therefore, DDB Brasil have created "Follow the New" campaign, where TV spots, internet ads, posters, and other media showed people what the "New What" is nowadays.