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Systems Design Limited — Publisher of IdN Magazine
DDB China creates "Blue Mobility" for Volkswagen — Shanghai, China
"Blue Mobility" by DDB China for Volkswagen is the first eco-driving App in China being honored by the famous FWA as Mobile of the DAY (MOTD). This innovative app tracks the driving distance, speed, acceleration and deceleration during a car trip and get results analyzed real time against an eco-score to get more people to "Think Blue". As a result of 1.1 million downloads, based on tracking results, participants drove a total of 1.8 million kilometers using the application which translated to using 5% less fuel!