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Systems Design Limited — Publisher of IdN Magazine
Artillery rebrands DMAX — Brighton, UK
Artillery latest brand refresh package for Discovery's DMAX channel, with a blend of CGI and live action is without a doubt a highlight! The creative concept for the idents (mechanics, magnetism and light) came from DMAX being a channel based primarily on science, engineering and exploration. The final ident was filmed on the red cam in a huge disused warehouse where a massive logo was created out of a vast installation of light to wonderful effect.