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Systems Design Limited — Publisher of IdN Magazine
New Brand Identity for Hallmark by Duffy & Partners — Minneapolis, USA
Duffy & Partners has released the new brand language and packaging system for Hallmark. The design is collaboration between Hallmark’s in-house design team and Duffy & Partners. The new positioning moves Hallmark from participating only in those hallowed moments of holidays, weddings and funerals to celebrating every day moments.