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Systems Design Limited — Publisher of IdN Magazine
FP7 creates Origami Shoes for Harvey Nichols — Dubai, United Arab Emirates
FP7/DXB recently designed an invite for loyal Harvey Nichols customers, inviting them to meet legendary shoe designer, Gianvito Rossi. Miniature Rossi shoeboxes were sent to a 100 VIPs, giving them a sneak peek into his new collection. All they needed to do was transform this exceptionally printed invite (inspired by Rossi’s new collection) into a beautifully handcrafted origami heel. As a result, 100% of the recipients immediately RSVP'd to the event! The project was spearheaded by Paul Banham, Husen Baba, Ali Mokdad, Erol Salcinovic, Celia Jaber at FP7 Dubai.