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New visual identity for 'Soin de Soi' Spa & Beauty by Hekla Studio — Bordeaux, France

'Soin de Soi' is a spa & beauty home located in the Bordeaux region. The Hekla Studio was commissioned to rethink its branding. The ambition of the project was to find a timeless identity thanks to various supports and graphic processes. Together, they bring character and coherence to the whole visual communication. The facets of the hexadécagonal logotype call back the range of skill of the institute. The circle, the federative geometrical shape, groups every personality around the same philosophy: the well-being. The graphics wefts seen closely evoke the skin texture. Seen from afar, they represent the water, air, plants. It is a return towards the nature and its elements as well as a transparency on the composition of the used products. Values which are dear to the ethics of the Spa.

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