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Immersive turns LED Christmas Lights for Tesco TV Advert — London, UK

The London-based design studio Immersive had a hand in creating Christmas joy this year. They ‘switched on’ the Christmas lights for the northern town of Wigan in a rather extraordinary way. The stunt involved some 500 sq metres of panels holding more than 8 million LED lights plus loads of Christmas decorations. The show was filmed for the Tesco Christmas advert, which went viral on social media soon after first airing.

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