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Systems Design Limited — Publisher of IdN Magazine
Foxtel's bio. 2014 Channel Rebrand by Jonathon Lau — Sydney, Australia
Design Director, Jonathon Lau and Senior Designer, Yvette Paxinos were recently commissioned by Foxtel on their relaunch of the bio. channel, complete with a changed brand DNA and program offering. The brand focuses around the concept of the 'lens', a graphical circle that is used to focus in on what's important, and represents the station's attention to curating quality content.