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Louise Fili: My story always starts in Italy — New York, USA / Cape Town, South Africa

Louise Fili is a graphic designer and principal of Louise Fili Ltd, a company specialising in food packaging and restaurant identities. Formerly a senior designer at Herb Lubalin, Fili was art director of Pantheon Books from 1978 to 1989, where she designed some 2,000 book jackets! "Food packaging and book jackets have a lot of similarities... In a way it’s the same thing, you are dressing something up in order to appeal to people. Yet you have to be authentic to what the product is. You can’t lie", Fili explains on stage at Design Indaba 2013.

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