LUCKY PENNY Art Installation by Vince Frost — Sydney, Australia

Vince Frost has designed an art installation for Sydney’s newest creative hub located at 16 Eveleigh Street, Redfern. Using an adaptation of Danish typographer and designer Henrik Kubel’s font called India, Vince Frost’s LUCKY PENNY artwork is a three dimensional, typographic celebration of a time that once was. The work connects the narrative of luck to the building’s history when it was tenanted by Sheldon Leather Goods, a luxury women’s handbag company, circa 1950. As a sign of good luck, Sheldon Leather Goods would place a copper penny in the pocket of each handbag, a brand gesture that came to be affectionately known as the LUCKY PENNY.

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