"Mamma beve, bimbo beve" by FABRICA — Venice, Italy
Fabrica's communication campaign "Mamma beve, bimbo beve" (Mummy drinks, baby drinks) for USSL 9, the public social health unit of the Treviso area, Venice (Italy) has been recognized by Accreditamento di Eccellenza Canadese as one of the excellent communication projects. The image employed for the campaign is a foetus suspended in a glass of spritz, spritz being a typical local alcoholic drink. The aim of the campaign is to warn pregnant women about the dangers of drinking. The message is clear: if you are pregnant and drink, even one glass of alcohol, it may damage your unborn child.