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Systems Design Limited — Publisher of IdN Magazine
Mash Creative creates identity and packaging for Tenzing Skincare — London, UK
Working in collaboration with Socio Design, Mash Creative designed a brand and packaging system for the first release of Tenzing products. The new brand features an iconic mountain marque designed to lead the storytelling of Sherpa Tenzing Norgay and act as a metaphor for ‘conquering life’. The geometry and cleanliness of the marque was offset with a robust serif logotype, helping to communicate the historical background of Tenzing Norgay and position the products for a male audience.