中文版

Nutrilait and TAXI Montréal raise a glass (of milk) to real life! — Montréal, Quebec

As part of its first mandate for Nutrilait, owned by Saputo Inc., TAXI Montréal has developed a new brand positioning and visual identity for the brand’s range of dairy products. A unique story and illustration were created to bring to life a unique personality for each Nutrilait product and help recognition on shelves.

Far from the image of an immaculate and perfect lifestyle used in so many ads and magazines, the platform was built around the tag line “Real milk for real life.” Life is full of beautiful messes – chaotic mornings, kids who don’t want to wake up, spilt milk, and dinners in front of the TV. Life isn’t perfect – and Nutrilait wants to celebrate these beautiful imperfections.

popular content
more articles


Lana Mesić wins Grolsch Unseen Residency

Lana Mesić wins Grolsch Unseen Residency — Amsterdam, Netherlands

ADC 96th Annual Awards — Call for Entries

ADC 96th Annual Awards — Call for Entries — New York, USA

Konsept83 Design Studio — 50/50/50 Poster Exhibition

Konsept83 Design Studio — 50/50/50 Poster Exhibition — Warsaw/Athens

Tom van Soest wins DDA Young Designer Award 2016

Tom van Soest wins DDA Young Designer Award 2016 — Eindhoven, Netherlands

32th Hyères Fashion Photography Competition

32th Hyères Fashion Photography Competition — Hyères, France

Bito unveils key visual for Golden Pin Design Award 2016

Bito unveils key visual for Golden Pin Design Award 2016 — Taipei, Taiwan

Hiii Typography 2016

Hiii Typography 2016 — Nanjing, China

Golden Pin Design Awards 2016 Finalists Announced

Golden Pin Design Awards 2016 Finalists Announced — Taipei, Taiwan

New Material Award 2016 — Olivier van Herpt

New Material Award 2016 — Olivier van Herpt — Amsterdam, Netherlands

Carolina Mizrahi — New Fine Art Posters

Carolina Mizrahi — New Fine Art Posters — London, UK

Another Fine Mess Artist Editions — Now Open

Another Fine Mess Artist Editions — Now Open — Los Angeles, USA

Sittcomm Award 2016 — Shortlisted

Sittcomm Award 2016 — Shortlisted — Slovakia