Cipolletti Independent Film Festival by Pablo Gauthier — Neuquén, Argentina

"What you're looking at, doesn't let you see" was the starting point for the creation of the graphic campaign for the 29th edition of the Cipolletti National Contest of Independent Film, one of the most prestigious film festivals in Argentina. Based on the aesthetics and key concepts of the DIY and punk movements, such as finding alternative ways of production and reacting against what is established, this campaign challenges and develops the act of looking as a fascinating but disturbing event.

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