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Systems Design Limited — Publisher of IdN Magazine
The all-new Arco Balance Table by Raw Color — Eindhoven, The Netherlands
Raw Color was commissioned by the dutch furniture label Arco for the reissuing of the Balance table. Based on a new colour scheme that was selected by the studio a photo and video shoot was held in the setting at the Arco factory in Winterswijk. The shoot focused on the table's graphical elements and the four new colours: natural, grey, deep green and rosa. The model featured in the campaign is Edwin, an Arco employee from the product development department.