The Participation Agency — Ruthie Schulder, Jessica Resler — New York, USA

The Participation Agency is an experiential marketing hot shop, founded in 2010 by Ruthie Schulder and Jessica Resler. The agency’s portfolio includes clients like Pandora, Bud Light Platinum, Sour Patch Kids, Red Bull, and Acer – companies for whom the agency creates real-life activations that fuel digital conversations on the vanguard of experiential and influencer marketing. The founders are both New York University Stern MBA grads, with the agency being recently named to Inc. Magazine's Top 10 Women-Led Companies in NYC. The Participation Agency was first known for creating the Timeshare Backyard, an hourly for-rent space in New York’s Lower East Side for locals to tailgate, barbecue, and enjoy the summer.

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