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"The Right to Brand" by Yasmin Merican — Kuala Lumpur, Malaysia

Yasmin Merican – a former Ernst & Young Global Partner and Malaysian brand veteran had recently finished the book titled "The Right to Brand" with Daniel Neye, Editor-in-Chief. It is the first of its kind in Malasyia, written by the first female professional in the field of branding in emerging markets. The book is a result of working closely with German design studio Neue Gestaltung in Berlin and the author over a period of 14 month.

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