Heineken's R&D teams up with Marc Newson — Amsterdam, The Netherlands
Heineken unveiled a global collaboration with the award winning designer, Marc Newson. The partnership promises to create a concept that is set to revolutionise the way beer is experienced and enjoyed at home. The team has been tracking trends and drinking behaviours and found that consumers are looking to enjoy an upscale drinking experience in their own homes. The concept global launch is scheduled for next month in Paris and Milan.