Jeremy Hlinak is a Group Creative Director at a global interactive advertising agency in Chicago. He has created digital projects for some of the largest brands in the world including the city of Miami, Harley-Davidson, Budweiser and the city of Las Vegas. One of his latest projects titled '475 Legacies' is an installation/poster series concerning tobacco use. There are agencies who continuously accept tobacco companies as clients, using their staff to – bluntly – help sell cigarettes to a younger market. Jeremy felt the need to do the opposite; to bring the original fight against smoking back to help save the next generation.