中文版

NIKE — Badge of Honor — Shanghai, China

Do you know most of Chinese parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt? NIKE China wants to change this situation by providing symbol of their dedication to sports in China — “Badge of Honor”.The Badge of Honor is a series of specially designed bandages available free after the purchase of NIKE “Young Athletes” products at selected NIKE retail stores. 4 sets of 14 bandages were designed for basketball, running, football and skateboarding. They were packaged in specially designed sleeves that unfold into comic strips telling fictional stories of young athletes who played hard, fell down and then found the courage to get back up again. Agency: Wieden+Kennedy Shanghai

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