Glasgow 2014 Commonwealth Games Identity by Tangent — Glasgow, UK
Tangent has been responsible for developing the brand for the recent Glasgow 2014 Commonwealth Games. After inheriting the logo four years ago Tangent went on to shape every aspect of the Games brand identity. Early projects included the Pictograms, the official typeface, a set of sub-brand logos and the interior graphics for the Organising Committee HQ. Tangent was commissioned to work on the full suite of publications, including the Official Ticketing Guide and Spectator Guide before art directing the TV graphics, and developing the creative strategy for the 'Look of Games’ – the venue dressing, city dressing and sports equipment at Games-time.