Working on a special campaign with the Levi’s brand would be the ideal scenario. What attracts me the most in that idea is the recognition power that a little red rectangle can have when put in context — along with the historical heritage that the brand represents. I wouldn’t dare to suggest that I could re-brand Levi’s, but developing its branding around a specific context is something that would attract me very much.
26 Lettres is a Montreal-based multi-disciplinary and collaborative design office always on the hunt for special projects and challenges. By working closely with his clients and understanding their vision, founder Emanuel Cohen hopes to “develop effective design solutions in branding, editorial, typography and web development”. The core of his thought process “is rooted in interaction with other creative minds, building a more unique, sensitive and innovative end-product,” he says.