Bal Icme — Prague, Czech Republic

What makes a good promotional design? “Being original is hard. But being honest, consistent in detail, with as little design as possible, purity and simplicity and feelings will lead to happy endings.”

Bal Icme (Balinku) is an independent art director, designer and illustrator based in Prague. She balances artistic vision with the graphic sensibility to create thoughtfully executed solutions tailored to each client. Her work ranges from identities, craft and digital design to photo and graphic art direction. She loves to explore her work with bold colours, rough textures, patterns and some elegant lines. Her style is joyful with a touch of surrealism.