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By-Enjoy Design — Fuzhou, China

“The most challenging are usually when the customer’s requirements and restrictions are very limited. We can still solve the problem through design. For example, our MCR’s coffee-bean packaging series and FIL Password Gift use almost ‘no design’ concepts to express the brand's product proposition and function realisation under the constraints of cost and time.”

By-Enjoy Design is an innovative design studio that uses the mantra of “re-understand, and then establish communication” to carry out multi-media and cross-project visual presentations in the field of culture and branding. Awards include those from American Graphis Design, Tokyo TDC, German Red Dot, 360° Design, KTK Design, Golden Pin Concept Design, Hiiibrand Design and Italy A’ Design. And it has been published in a multitude of media.

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