Cabeza Patata — Katie Menzies & Abel Reverter — London, UK

“It’s always difficult to start with a new style and usually the first iteration won’t look good. But it’s important not to get discouraged and to enjoy the process, knowing that the more you work on the design and think about what it needs, the better the result will be. It’s important to create things that you like and that represent your own aesthetic.”

Cabeza Patata (Spanish for Potato Head) is a multi-disciplinary studio specialising in character design. It was created by Katie Menzies and Abel Reverter in 2018 and “has a focus on diversity and female empowerment within a world of playful characters, full of energy and positivity”.