“Design has to deliver something and the most effective way is through the letters themselves. It is a language. Which means it communicates itself. Therefore, I would contend that typography is the most powerful of design tools. It is always a pleasure for me to make letters, words, phrases and sentences gain attention. That process is what I would call typography.”
Cheolhong Kim is a graphic designer based in Seoul. He has been working as as a freelance for some four years, garnering such clients as Loreal, Huawei and Nike, and claims to “pursue a close collaboration” with them for “a high-quality and impactful result”.