Eiko Ojala — Tallinn, Estonia

What are the essential elements that go into making a good editorial design? “The theme, the story or the opinion that needs to be illustrated is the most important part of it. If this is weak then the illustration will be weak. Also important is to find the symbols from that subject that are unexpected, interesting and fun to work with.”

Eiko Ojala is a renowned illustrator and graphic designer from Estonia. Within his work process, he likes to study the forms of shapes and to work closely with light and shadow. He likes to keep his illustrations minimal and combines consummate craftsmanship with a healthy sprinkling of wit.