Fifty and Fifty — New York, USA

We picked the simple colours to unify the project among all the varied styles people had. Because of the subject matter, it sort of had to be red, white and blue. We tried to keep it tasteful with the shades of the colours chosen.

Fifty and Fifty is a curated project created by Dan Cassaro that attempts to construct a stylish new way of looking at a country. In order to do that, Cassaro hand-picked 50 designers, one per state, to illustrate their state motto. The outcome is something steeped in history yet completely modern – a kind of designers’ atlas.