“Designing posters for a campaign is a very difficult task, you have to deal with the brand’s philosophy and you can’t create everything that comes to your mind. When I create a poster or a visual for my social media I create, most of the time, art. I don’t need to communicate any message through it, sometimes the aesthetic is enough.”
Giovanni Medalla is a visual designer from Milan, born and raised in Italy. He has worked for important clients such as OPPO and Wired Italy. His style mixes graphic design with the 3D languages creating abstract and colourful visuals.