Grottangeles — Grottaglie, Italy

What mistakes or traps should young designers avoid when designing reports, brochures and catalogues? “Addressing the problem exclusively from the creative point of view without studying the characteristics of the product to be designed. As Bruno Munari stated: ‘A designer considers aesthetics only as a secondary thing: for him the crucial thing is the functionality of the object, its coherence and the social improvement it can generate’.”

The graphic designer and typography specialist known as “Grottangeles” designs and produces T-shirts under that brand name, dedicated “to Grottaglie and Puglia in general, the place where I live, with an ironic mix between popular culture and graphic tricks”. A member of the graphic- and product-design studio Usopposto.