Jasmina Zornic — Belgrade, Serbia

“I always thought that font pairings are an essential part of graphic design and choosing a typeface is my favourite part of each project. Picking the right typeface character to match the brand story and its personality is always challenging but also so beautiful and rewarding once you do it right.”

Jasmina Zornic is a graphic designer skilled in branding, typography, packaging design, editorial design, and illustration, with a master’s degree from the Faculty of Applied Arts, Belgrade. She creates eye-catching typography that is bold and characterful, colourful and optimistic. Experimenting with shapes of different fonts, weights and styles has evolved into a design style that pushes and pulls at the heart of letterforms. She has collaborated with Apple, Adobe, Courier Media, Jubilee, Bon Apétit Magazine, &Soda, Casetify, Monotype, KnownUnknown, Evermade, Buffer, Givingli, Ocado, Adidas and Bola among others.