LG Household & Healthcare — Seoul, South Korea

The most challenging and satisfying projects to date? “The Belif Aqua Bomb edition in 2020. We worked with an overseas illustrator, Juan Molinet, for the first time, and it was the first project in the jumbo edition series to be released in that year. It was the theme of the Bangkok Songkran Festival, and it was difficult at first connecting the water bomb character that symbolisesBelif to the festival, but the result was great and we were very satisfied.”

LG H&H has become a vital part of its customers’ daily lives since its founding in 1947. Starting with the first domestically manufactured cosmetics and toothpastes, the company has produced a variety of best-selling products for everyday use, eventually expanding to become South Korea’s foremost cosmetics, household goods and beverage company.