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Lahis Strobel — Cuiabá, Brazil

“For me, the main challenge is maintaining originality. In a world where there are many copies, maintaining originality is a huge challenge. Another one is not to get carried away by ideas that might take you away from the real aim of the project. Sometimes we fall so in love with our ideas that we end up being blind to other options that make more sense.”

Brazilian graphic designer Lahis Strobel, 30, graduated in marketing in 2013. After basic courses in Photoshop and Illustrator, she says she fell in love with creating visual identities that defy market norms.

https://www.behance.net/lahisstrobel
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