“With commissioned work you have some parameters to communicate — the occasion, the time, the brand, etc. You are dependant on the clients’ needs. With designing self-initiated posters you have much more freedom and you can communicate whatever you like.”
Linus Lohoff is a multi-disciplinary art director based in Barcelona, Spain. He delivers creative direction, design, photography, visual strategies and enganging experiences for brands in business, fashion, art and culture. He is working for and with Boros, Vasava, Hey Studio and Stefan Sagmeister.