M22 Creative Studio — Paulo Ducarmo — Rio de Janeiro, Brazil

“The essence of good design work is found in the details. To highlight this we rely on some special printing techniques; in this case, I’m a big fan of spot UV, because it puts a focus on the details of the piece, especially if it is black. The biggest challenge is in finding a printing company that can do this work with the utmost quality possible, given the amount of details in the production.”

M22 is a Brazilian creative studio, specialising in creating visual identities for people, business and companies “that understand the value and power that design has to transform the world and give life to any business or company”.